11 April 2012
The Unstoppable Alarm Clock
There is no snooze button. If you unplug it, a battery takes over. As wake-up time approaches, you cannot reset the alarm time.
It could be the world's most exasperating alarm clock. Once it goes off, to stop it you must get out of bed, go into the kitchen or bathroom, and punch the day's date into a telephone-style keypad. That's the only way to stop the loud 'ding-ding,' designed to sound like a customer angrily banging on a concierge bell at a hotel.
"Now I wake up before it goes off," said Sammut. "I subconsciously fear it and know I have to get up
a friend suggested he try and sell the device, he made a video demonstrating it, and posted that on kickstarter.com. That's a website where the general public can support creative ideas by investing in them financially.
"We raised over $150,000 over a month and a half and we currently have over 400 orders," said Sammut. Sammut has formed a company and is now trying to fill all the clock orders by the end of the summer.
He acknowledges there is one way to stop the alarm without getting out of bed. "You could smash it," said Sammut. But with a $350 price tag, that would be a really expensive way to sleep in.